Reviewing Content Before Publishing
While navigating my way around the Internet, I come across glaring errors all the time; calculation errors, typos, horrible formatting, etcetera. Errors are more common that I could imagine. These errors dilute my trust in a company’s brand and make me think twice before doing business with them. It is so incredibly vital to review everything before publishing content to the Internet; you never know who could be looking at it. Below are two examples.
Example 1: The Grocery Game
The Grocery Game is a service that informs their customers on how to combine coupons and promotions, at a variety of grocery stores, in order to get the best deal possible. They distribute updates on a weekly basis to paying customers. Here is a screen shot from an E-mail they recently sent me encouraging me to sign up.
Since when does $2 divided by 3 equal $0.55? I would think their E-mail marketing would go through a more vigorous editorial review then their product. If their marketing is inaccurate, how accurate is their service I would pay for? Or if this is a screen shot of the actual service, I now know that I would be paying for something that was not correct. After seeing this, I could never trust the company.
