This question was presented on a LinkedIn group that I subscribe to:
60% of Gen Y’ers think social media is discouraged in the workplace, yet 87% think leveraging social media can grow a brand and business according to recent Brill Street study. What’s your experience?
As a young adult who embraces social media, I believe that I have a valuable opinion on this matter. Here was my response:
Most legacy media companies have yet to create an effective web presence/brand, or embrace the power of the internet, let alone create an effective social media presence. It seems like the management of said companies has remained stuck in old business models that are failing on a daily basis.
With that said, I do not believe the majority of Fortune 500 companies are correctly embracing the power, versatility, or cost effectiveness of social medial. Here are some examples:
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I just read an article in the Chicago Tribune about the different types of beeps CTA fare boxes make on buses. After reading it, I could not stop thinking about the decision making process the CTA used when designing the form and functionality behind the fare boxes, Chicago Card readers, and fare acceptance process.
If I were designing the bus fare system and process I would have done the following:
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I had a problem with my MacBook running Mac OSX 10.5 where FireFox 3 would report to the server that I was using a mobile platform. The server would then redirect me to their mobile page. This made it difficult to brows PayPal.com and Schwab.com (among others) because they were always taking me to their mobile or wireless pages, no matter what URL I went to. Turns out I had a plug-in to “enable WML browsing”. I deleted the plug-in and the problem went away!
Symptoms
Firefox redirects to mobile versions of webpages.
Solution
Remove/disable a plug-in that enables WML browsing.
I am on a slightly new project at work now. I have been working heavily on my old project getting labels applied to units of board by hand and all that goes with that in our ERP system. Now I am working with plants that have a lot of robotics get these labels applied and ERP transactions performed automatically. The plant I am at now in Norfolk Virginia is one of USG’s newest plants, well, newest board lines. Since it is so new, it has pretty much the most robotics of any of our plants, so that is really neat. We are scheduled to turn the board line on within a month, and we need to have our labeler all set by then. I am the one that is responsible to get the labeler online and transacting by the time the board line gets started.
The picture above is the printer (Zebra 170PAX4) that is part of the whole labeling system. I don’t have a picture of the entire machine, but it is really quite amazing.
